These panel discussions guide you through each step of launching a food truck—from permits and financing to branding, operations, and tech. Hear from experienced owners so you can avoid common mistakes and understand what it really takes to get on the road.
Check the sessions and times below to plan your day at the New York Food Truck Expo. All sessions are held in the Main Expo Hall Panel area and
included with your Expo ticket.
Morning Sessions
Start Your Food Truck Journey
9:00-9:45 AM
Get a clear, big-picture view of what it really takes to start a food truck, from idea to opening day. Learn the key steps, common pitfalls, and how to turn your concept into a real business plan.
Cost of Building A Truck
10:00-10:45 AM
Break down the true startup costs of a food truck, including the truck, equipment, and hidden expenses. Walk away with realistic numbers so you can budget and plan with confidence.
Branding
11:00-11:45 AM
Learn how to create a memorable brand that stands out on busy streets and social feeds. We’ll cover names, logos, truck design, and how to tell a story your customers connect with.
Midday Sessions
Licensing and Paperwork
12:00-12:45 PM
Cut through the confusion around licenses, permits, inspections, and insurance. Find out exactly which steps you need to take—and in what order—to get legal and stay compliant.
Tech & Food Trucks
1:00-1:45 PM
Discover the must-have tools for running your truck, from POS systems and ordering apps to scheduling and inventory. Learn how the right tech can save time, reduce mistakes, and boost sales.
Marketing & Social Media
2:00-2:45 PM
Get simple, practical strategies to build a following before you even hit the road. Learn how to use social media, reviews, and local partnerships to keep customers coming back.
Afternoon Sessions
Financing
3:00-3:45 PM
Explore funding options like savings, loans, investors, and creative financing. Learn how to present your idea, what lenders look for, and how to decide what’s right for your situation.
Truck For Other Businesses
4:00-4:30 PM
Discover how trucks can power mobile services beyond food—like barber shops, laundry, pet grooming, and more. Learn how these concepts work, who they serve, and what to consider if you want to launch a service-based truck instead of (or in addition to) a food truck.
Food Type Ideas
4:30-5:00 PM
Explore menu ideas that work well on a truck, from comfort food to niche concepts. Learn how to choose a food style that fits your skills, your market, and your profit goals.
Ready to put your plan into action? Get your ticket to the New York Food Truck Expo and access all of these panel discussions in one day.